The Trader Harbor
  • Business
  • Politics
  • World News
  • Stocks
  • Business
  • Politics
  • World News
  • Stocks

The Trader Harbor

World News

Cracker Barrel assures customers its values remain the same amid logo uproar

by admin August 26, 2025
August 26, 2025
Cracker Barrel assures customers its values remain the same amid logo uproar

Cracker Barrel tried to reassure customers Monday that its values have remained the same after it received criticism following a new logo reveal and general brand refresh.

The company promised customers in a statement that while its logo may be different, its values — “hard work, family, and scratch-cooked food made with care’ — are not.

“You’ve shown us that we could’ve done a better job sharing who we are and who we’ll always be,” the statement read, adding that Cracker Barrel will remain “a place where everyone feels at home, no matter where you’re from or where you’re headed.”

Last week, the company unveiled a new logo that no longer features a man leaning against a barrel or the words ‘Old Country Store.’ Instead, it featured the company’s name, in a color scheme that it said was inspired by the chain’s scrambled eggs and biscuits.

The change was part of a ‘strategic transformation’ that aimed to update the chain’s visual elements, spaces, food and retail offerings. The company’s shares are down about 8.5% since the reveal ignited criticism, especially from those in conservative circles.

Donald Trump Jr., the president’s son, amplified a post Wednesday suggesting that the logo change was intended to erase the American traditions aspect of the branding and make it more general and lean into diversity, equity and inclusion efforts.

On Monday, the chain also shared an update on the man in the original logo, Uncle Herschel, who is said is still featured on menus and road signs and in stores.

‘He’s not going anywhere — he’s family,’ the company said in the statement.

Cracker Barrel said its focuses remain country hospitality and generous portions of food at fair prices. The refresh, it said, was to ensure the restaurant will be there for the next generation.

‘That means showing up on new platforms and in new ways, but always with our heritage at the heart,’ it said.

‘We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees.’

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
The Real Drivers of This Market: AI, Semis & Robotics
next post
U.S. could take stakes in more firms, White House adviser says

Related Posts

Tesla’s Chinese rival Nio launches a new brand...

May 17, 2024

Largest U.S. sportsbooks join forces to tackle problem...

March 28, 2024

Tariffs and weaker beer demand are weighing on...

July 4, 2025

UnitedHealthcare taps company veteran Tim Noel as new...

January 25, 2025

X-ray tables, hidden cameras: The tech in rigged...

October 25, 2025

Capital One outage drags into Friday afternoon, leaving...

January 18, 2025

The two-day or less shipping Americans have come...

August 27, 2024

Philadelphia Fed President Patrick Harker advocates for interest...

August 24, 2024

Procter & Gamble to cut 7,000 jobs as...

June 12, 2025

Procter & Gamble to cut 7,000 jobs as...

June 10, 2025

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest

    • The Real Drivers of This Market: AI, Semis & Robotics

      October 31, 2025
    • S&P 500 Breaking Out Again: What This Means for Your Portfolio

      October 31, 2025
    • Trump’s fire fades on Russia as he pulls troops, avoids pressing Xi on oil

      October 31, 2025
    • GOP lawmaker says backing Cuomo over ‘communist’ Mamdani a ‘no-brainer’

      October 31, 2025
    • Ultra-Orthodox protesters in Jerusalem rally over Israel’s draft exemption as clashes break out

      October 31, 2025
    • GOP blasts Jay Jones over disputed $500K claim, points to record of deception

      October 31, 2025

    Categories

    • Business (1,426)
    • Politics (4,896)
    • Stocks (1,741)
    • Uncategorized (45)
    • World News (1,419)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: TheTraderHarbor, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 thetraderharbor.com | All Rights Reserved