The Trader Harbor
  • Business
  • Politics
  • World News
  • Stocks
  • Business
  • Politics
  • World News
  • Stocks

The Trader Harbor

Business

Streaming overtakes cable and broadcast as the most-watched form of TV

by admin June 19, 2025
June 19, 2025
Streaming overtakes cable and broadcast as the most-watched form of TV

A new king reigns in TV land.

Streaming has officially surpassed broadcast and cable as a share of total television viewing, according to Nielsen data.

In May, streaming accounted for 44.8% of viewership, while broadcast (20.1%) and cable (24.1%) together represented 44.2% of overall people tuning in.

‘While many have expected this milestone to have occurred sooner, sporting events, news and new-season content have kept broadcast and cable TV surprisingly resilient,’ Brian Fuhrer, senior vice president at Nielsen, said in a video for Nielsen’s The Gauge monthly viewership report. ‘The trend, however, has been very consistent.’

While Netflix has boasted the most overall TV use for four years straight, YouTube has now seen four straight months of TV share increase, Nielsen said. The platform, owned by Google and its parent company, Alphabet, boasted the highest share of TV consumption among all streamers in May, with a 12.5% share. Rounding out the top five were Netflix, Disney-owned platforms including ESPN and Hulu, Amazon’s Prime Video, and the Roku Channel.

The three largest so-called free, ad-supported services, or FAST channels — Paramount’s Pluto TV, the Roku Channel and Fox’s Tubi — combined for 5.7% of total TV viewing in May, more than any individual broadcast network.

Streaming’s overall share is likely to remain neck and neck with traditional TV viewership for some time before it eventually surpasses it permanently in the near future, Nielsen said.

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
Amazon expects to cut corporate jobs as it relies more on AI
next post
Top Trump ally predicts Senate will blow past ‘big, beautiful bill’ deadline

Related Posts

Delta says chaos after CrowdStrike outage cost it...

August 10, 2024

CEOs want workers back in offices—this company is...

February 22, 2025

S&P 500 climbs for best day since early...

July 24, 2024

How Foot Locker is waging a comeback after...

September 24, 2024

Fed’s key inflation measure cooled slightly from a...

July 27, 2024

Lawmakers push to revive low-income broadband subsidy as...

September 12, 2024

CFPB sues America’s largest banks for ‘allowing fraud...

December 21, 2024

Walmart is getting a bump from a surprising...

February 21, 2025

YouTube will stream NFL Week 1 game in...

May 15, 2025

Credit card startup Imprint beats big banks for...

July 24, 2025

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest

    • The Real Drivers of This Market: AI, Semis & Robotics

      August 31, 2025
    • S&P 500 Breaking Out Again: What This Means for Your Portfolio

      August 31, 2025
    • Epstein estate to hand over ‘birthday book’ to lawmakers, House Dem says

      August 31, 2025
    • Dyan Cannon denied White House entry after lying about her age on passport documents

      August 31, 2025
    • Israel eliminates Houthi prime minister in Yemen airstrike targeting senior government officials

      August 31, 2025
    • Sen. Bernie Sanders calls on RFK Jr. to resign following departure of CDC officials

      August 31, 2025

    Categories

    • Business (1,370)
    • Politics (4,370)
    • Stocks (1,619)
    • Uncategorized (45)
    • World News (1,363)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: TheTraderHarbor, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 thetraderharbor.com | All Rights Reserved