The Trader Harbor
  • Business
  • Politics
  • World News
  • Stocks
  • Business
  • Politics
  • World News
  • Stocks

The Trader Harbor

World News

Spirit Airlines, fresh from bankruptcy, is ready to take on the new Southwest, CEO says

by admin March 14, 2025
March 14, 2025
Spirit Airlines, fresh from bankruptcy, is ready to take on the new Southwest, CEO says

Spirit Airlines is out of bankruptcy, hitting its target to emerge in the first quarter, after a crippling few years. CEO Ted Christie says the carrier is leaner and ready to take on competitors, including rival Southwest Airlines.

Earlier this week, Southwest shocked customers by announcing it will start charging for checked bags for the first time in its half-century of flying, a huge strategy move for the largest domestic U.S. carrier. (There are some exceptions to Southwest new bag rules, which take effect in late May.)

“I think it’s going to be painful for a little bit as they find their footing, and we’re going to take advantage of that,” Spirit’s Christie said in an interview Thursday.

Southwest had been a standout in the U.S. by offering all customers two free checked bags, a perk that has endured recessions, spikes in fuel prices and other crises while most rivals introduced bag fees and raised them every few years.

Spirit Airlines, on the other hand, made a la carte pricing common in the U.S., with fees for seat assignments, checked bags and other add-ons. It’s a strategy most large airlines, except for Southwest, have copied in one form or another.

As Southwest starts charging for bags and introduces its first basic economy class, which doesn’t include a seat assignment or allow free changes, Spirit could possibly win over customers, Christie said.

Southwest said it would get rid of its single-class open seating model last year.

“There at least was an audience of people who were intentionally selecting and flying Southwest because they felt that it was easy. They knew they were going to get two bags,” Christie said. “Now that that’s no longer the case, it’s easy to say that they’re going to widen their aperture and they’re now going to look around.”

Spirit is far smaller than Southwest and even smaller than it was last year, but it competes with the airline in cities like Kansas City, Missouri; Nashville, Columbus, Ohio; and Milwaukee. If customers look on travel sites like Expedia, where Southwest is a new entrant, Spirit’s tickets could be cheaper and appear higher in results, Christie said.

Other airline executives have also said they expect to win over some Southwest customers.

Delta Air Lines President Glen Hauenstein said at a JPMorgan industry conference Tuesday that there are consumers who choose Southwest based on its free-bag perk “and now those customers are up for grabs.”

Spirit, for its part, has recently been offering more ticket bundles that include things like seat assignments and luggage.

The carrier is now focused on returning to profitability. It posted a net loss of more than $1.2 billion last year, more than double its loss in 2023 as it grappled with grounded jets because of a Pratt & Whitney engine recall, higher costs, more domestic competition and a failed acquisition by JetBlue Airways.

Spirit has rejected multiple recent merger attempts by fellow budget carrier Frontier Airlines. Christie said Thursday that nothing is “off the table” and that a fifth-largest airline as a low cost carrier in the U.S. makes sense, but that the airline is focused on stabilizing itself after bankruptcy.

Through its restructuring process, which started in November, Spirit said it reduced its debt by about $795 million. The transaction converted debt into equity for major creditors. The carrier also received a $350 million equity infusion.

Spirit plans to relist its shares on a stock exchange but hasn’t set a date yet.

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
Dollar General CEO warns consumers are cash-strapped and says 2025 won’t be better
next post
Egg prices are falling, with a dozen now less than $5

Related Posts

Apple announces iPhone event for Sept. 9

August 27, 2024

Apple releases first preview of its long-awaited iPhone...

July 30, 2024

Ford to delay all-electric SUV to focus on...

April 5, 2024

Tesla agrees to first deal to build China’s...

June 21, 2025

The Fed’s preferred inflation measure rose 0.2% in...

June 1, 2024

UAW loses Alabama union vote seen as bellwether...

May 18, 2024

American Airlines flight attendants ratify new contract with...

September 14, 2024

U.S. charges former Wamco executive Kenneth Leech with...

November 27, 2024

Macy’s says employee hid up to $154 million...

November 26, 2024

PepsiCo buys prebiotic soda brand Poppi for nearly...

March 18, 2025

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest

    • Apple reveals complex system of App Store fees to avoid E.U. fine of 500 million euros

      June 30, 2025
    • Breakdown of NVDA’s Stock Price and S&P 500: Actionable Technical Insights

      June 30, 2025
    • Thom Tillis announces retirement from Senate after clash with Trump

      June 30, 2025
    • SCOOP: House Republican eyes bid for Thom Tillis Senate seat after Trump attack

      June 30, 2025
    • Dem delay tactic ends, debate begins on Trump’s ‘big, beautiful bill’

      June 30, 2025
    • GOP, Dem senators remain divided over Medicaid after Trump’s ‘big, beautiful bill’ vote

      June 30, 2025

    Categories

    • Business (1,272)
    • Politics (3,873)
    • Stocks (1,477)
    • Uncategorized (45)
    • World News (1,265)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: TheTraderHarbor, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 thetraderharbor.com | All Rights Reserved