The Trader Harbor
  • Business
  • Politics
  • World News
  • Stocks
  • Business
  • Politics
  • World News
  • Stocks

The Trader Harbor

Business

Trademark dispute emerges over Tiger Woods’ new logo

by admin October 1, 2024
October 1, 2024
Trademark dispute emerges over Tiger Woods’ new logo

Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute.

Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with the U.S. Patent and Trademark Office, alleging that Sun Day Red and Tiger Woods have “unlawfully hijacked” Tigeraire’s design into their own branding.

“The actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire’s long-standing protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create. SDR’s application should be denied,” the court filing said.

The Tigeraire logo, left, and Sun Day Red’s logo.U.S. Patent and Trademark Office

TaylorMade Golf, the company behind Sun Day Red, told CNBC, “We have full confidence in the securitization of our trademarks.”

Sun Day Red was launched in May, following Woods’ 27-year partnership with Nike.

The brand pays homage to the fact that Woods always wears red on Sundays and the logo is a tribute to the 15 majors he’s won over the course of his career, Woods said previously.

“Sun Day Red continues to penetrate the North American marketplace,” TaylorMade CEO David Abeles said. “Our products have been extremely well received.”

A spokesman for Woods declined to comment on the matter.

Woods and the Sun Day Red team will have 40 days to file an answer on the notice.

The opposition proceeding will bring the trademark application that Woods filed for his new logo to a halt, Josh Gerben, a trademark attorney, told CNBC. It is unlikely to affect future production of the line, though, he said.

“They now likely give themselves an opportunity to negotiate with Tiger and TaylorMade to see if there’s a resolution that might be had,” Gerben said.

He expects the case to settle before it gets close to a trial.

“By filing this opposition, the portable fan company really basically gets them a seat at the table to negotiate,” he said. “Because in order for Tiger and TaylorMade to get this trademark registered there, you’re gonna have to win this case.”

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
Why JPMorgan Chase is prepared to sue the U.S. government over Zelle scams
next post
Sam Altman tells OpenAI staff there’s no plan for him to receive ‘giant equity stake’ in company

Related Posts

Tesla is the new meme stock, according to...

July 11, 2024

Amazon Web Services CEO Adam Selipsky to step...

May 15, 2024

Stellantis to offer broad buyouts to U.S. salaried...

August 1, 2024

CrowdStrike losses may be biggest test yet of...

July 26, 2024

Sam Bankman-Fried sentenced to 25 years in prison...

March 29, 2024

Fewer homeowners are remodeling, but demand is still...

May 14, 2024

Mars to acquire snack maker Kellanova in $36...

August 15, 2024

Microsoft reveals its first quantum computing chip, the...

February 21, 2025

Federal judge overturns $4.7 billion jury verdict in...

August 3, 2024

On air, ’60 Minutes’ reporter says ‘none of...

April 29, 2025

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest

    • The Real Drivers of This Market: AI, Semis & Robotics

      July 21, 2025
    • What Musk’s fracture with Trump means for GOP’s future: ‘Beating heart of the Republican Party’

      July 21, 2025
    • Trump’s housing chief rips Powell for blowing millions on Fed facelift during housing crisis he perpetuates

      July 21, 2025
    • Trump celebrates 6 months back in office: US ‘totally revived’ after being ‘DEAD’ under Biden

      July 21, 2025
    • Biden admin spent hefty sum of US tax dollars to upgrade embassy swimming pools in Iraq, Russia

      July 21, 2025
    • Trump heads to Scotland, continues ironing out trade deals after notching six months back in office

      July 21, 2025

    Categories

    • Business (1,299)
    • Politics (4,040)
    • Stocks (1,535)
    • Uncategorized (45)
    • World News (1,292)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: TheTraderHarbor, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 thetraderharbor.com | All Rights Reserved