The Trader Harbor
  • Business
  • Politics
  • World News
  • Stocks
  • Business
  • Politics
  • World News
  • Stocks

The Trader Harbor

World News

Chipotle says restaurants will give bigger servings after complaints over measly portions

by admin July 28, 2024
July 28, 2024
Chipotle says restaurants will give bigger servings after complaints over measly portions

Tired of measly Chipotle bowls? The company’s CEO said Wednesday all restaurants will serve bigger portions following social media complaints against the Mexican grill chain over smaller servings. 

Brian Niccol, the head of the company, said during an earnings call to investors that “there was never a directive to provide less to our customers,” but the company noticed the concerns about portion size on social media. 

“Getting the feedback caused us to relook at our execution across our entire system,” he said. “We have focused in on those outlier portion scores based on consumer surveys.”

He noted about 10% of restaurants were outliers that needed to be retrained up to the “right standards.” The chain has about 3,500 locations in the U.S.

“We are re-emphasizing training and coaching round ensuring we are consistently making bowls and burritos correct. We have also leaned in and re-emphasized generous portions across all of our restaurants,” he added, noting that “it is a core brand equity of Chipotle.” 

He said the company is already beginning to see those actions “positively reflected” in consumer scores. 

Earlier this year, several people posted videos to TikTok complaining about Chipotle portions.

Food influencer Keith Lee made a video for his 16.3 million followers in May doing a taste test review of three items on the menu. In that clip, he complained about a lack of chicken in his bowl. 

Another TikToker, who goes by Jack’s Dining Room, said in a video also in May: “When I get a bowl and they give me two pieces of chicken, I’m like, ‘Can you just add one more scoop?’ and they’re like, ‘You want double meat?’ and I’m like, ‘No, I just want the chicken I asked for.’ … Like, am I crazy? Is that not fair?”

Following a flurry of critical videos, some TikTok users began posting videos showing themselves recording Chipotle workers as they were making their food, insinuating the pressure of the camera yields bigger portions. However, that too faced backlash for harassing workers.

But the complaints do not appear to have hurt the company’s business. Chipotle reported quarterly earnings and revenue Wednesday that topped analysts’ expectations as it saw higher traffic at its restaurants, bucking an industry slowdown.

Shares of the company rose about 13% in extended trading before losing most of those gains and settling around 3% higher. As of Wednesday’s close, Chipotle’s stock had slid 17% this month, hurt by investor concerns about the health of the restaurant industry. In late June, the company executed a 50-for-1 stock split.

Demand for its food peaked in April, Niccol said on CNBC’s “Closing Bell: Overtime” on Wednesday. Same-store sales settled around 6% higher in June.

Traffic to its restaurants increased 8.7% despite the backlash on social media.

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
Small Caps Surge, Markets React to TSLA & GOOGL Earnings
next post
Warner Bros. Discovery sues NBA to secure media rights awarded to Amazon

Related Posts

Warner Bros. Discovery’s NBA rights offer could put...

May 24, 2024

U.S. autoworkers union seeks tough victory at Mercedes...

May 14, 2024

How a ship that glides like a pelican...

August 22, 2025

Delta says chaos after CrowdStrike outage cost it...

August 10, 2024

Bed Bath & Beyond relaunches with first store...

August 16, 2025

JPMorgan Chase posts record profit as the bank’s...

January 17, 2025

Tesla stock sinks as Musk and Trump ridicule...

June 9, 2025

GM reveals redesigned GMC Terrain as brand’s entry-level...

August 13, 2024

Delta sues CrowdStrike after widespread IT outage that...

October 29, 2024

Tim Cook to join Trump at White House...

August 7, 2025

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest

    • Ben & Jerry’s co-founder resigns, claiming parent company Unilever ‘silenced’ its campaigning

      September 20, 2025
    • The Real Drivers of This Market: AI, Semis & Robotics

      September 20, 2025
    • S&P 500 Breaking Out Again: What This Means for Your Portfolio

      September 20, 2025
    • 58 House Dems vote against resolution honoring ‘life and legacy’ of Charlie Kirk

      September 20, 2025
    • Trump-approved plan to avert government shutdown scuttled by Senate

      September 20, 2025
    • Senate Republicans block Democrats’ ‘filthy’ counteroffer as shutdown deadline looms

      September 20, 2025

    Categories

    • Business (1,387)
    • Politics (4,534)
    • Stocks (1,659)
    • Uncategorized (45)
    • World News (1,380)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: TheTraderHarbor, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 thetraderharbor.com | All Rights Reserved